Big things from little black boxes.


    Atlona goes big at ISE 2012!

    PodiumSo we’re still cooling our heels from ISE 2012 at Amsterdam RAI and man was it a big one for us!

    We’re very excited for all the new growth developing here at Atlona and we think it shows!  We had a phenomenal time at the summit before the show, and were happy to see so many faces!

    We’ve had some fantastic new products start coming to life these last few months that we’ve been pretty pleased with, and we’re clearly not the only ones!

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    Atlona’s new LinkCast wins at CES!

    CES Innovations 2012 Design and Engineering Honoree AwardWe’ve been pretty excited about our new LinkCast for awhile, but we’re now proud to announce that it’s received a CES Innovations 2012 Design and Engineering Honoree Award from the Consumer Electronics Association in the Multi-room Audio/Video product category!

    Since 1976, the prestigious Innovations Design and Engineering Awards has given consumer technology manufacturers and developers an opportunity to have their newest products judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade press. It’s the place to see, touch, feel and understand the future of consumer technology.

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    Announcing our new Home Collection!

    Atlona Home CollectionToday is a pretty big day for us here at Atlona as we unveil our new and totally redesigned Home Collection of products.  With digital content in homes taking many forms and coming from a variety of devices, the new Atlona Home Collection offers the solutions retailers need to help consumers connect share and experience their media across multiple rooms, sources and formats.

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    Source: http


    Atlona Academy’s first live event!

    Atlona AcademyLast week was a big week for us here at Atlona as we finished launching our new Academy program.

    We’re really proud of the work we’ve done here with our Academy program, and we’re glad to see it’s being so well received.

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    Less than a week left - Sign Up now!

    The Atlona Academy is gearing up fast with our first webinar less than a week away!

    This program is kicking off with a webinar that will focus on the fundamentals of HDMI and HDBaseT technology!  If you’re interested, follow the link above.

    Sign-ups are limited though, so go now!



    Only 1 week until WFX!

    WFX_2011WFX 2011 (Worship Facilities Conference & Expo) is almost here. If you’re attending WFX November 9-11, please come visit the Atlona booth – located in Booth #322 in Hall F. Take a look at the latest Atlona products specially engineered and designed for Houses of Worship and find out how Atlona can help you. We’ll see you there!



    Atlona Wins Big and Takes Top Honors at CEDIA EXPO 2011


    KIT-PROHD3 and AT-PRO2HD88M-SR Combine to Take Home Three Prestigious Industry Awards

    SUNNYVALE, Calif. — Sept. 14, 2011 — Atlona Technologies®, a leading digital connectivity solutions provider, today announced that the company received three awards for its innovative products at CEDIA EXPO 2011. Atlona’s KIT-PROHD3 (digital connectivity testing kit) took home the prestigious CEDIA Manufacturer’s Excellence Award for Best New Product, as well as the 2011 Residential Systems Resi Award, which honor the best products based on their industrial design. Also, Atlona’s AT-PRO2HD88M-SR high-speed HDMI matrix switcher was honored with a Custom Retailer Exc!te Award. 


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    Atlona Soars at InfoComm 2011

    Company Honored With Commercial Integrator BEST Award and AV Technology End-User Award

    SUNNYVALE, Calif. June 23, 2011 — Atlona Technologies®, a leading digital connectivity solutions provider, today announced that the company was honored with two awards at InfoComm 2011 in Orlando. Atlona’s AT-PRO2HD1616M-SR HDBaseT 16x16 HDMI matrix switcher received a Commercial Integrator BEST Award, while the company took home a 2011 AV Technology End-User Award for the deployment of its AT-LINE-PRO2 switcher/scaler and AT-HD4-V40SRS HDMI extender at the University of California San Diego Arts Library.

    "Receiving one of these awards would have been a great honor for us, but to be recognized by both Commercial Integrator and AV Technology is an accomplishment we take tremendous pride in. It is a real testament to the technology behind our digital connectivity solutions and the benefits they offer to the commercial market," said Atlona president and CEO, Ilya Khain. 

    The Commercial Integrator BEST Awards recognize products and services that help Commercial Integrator’s readers run their businesses better and be more profitable. A panel of commercial industry experts, including editors of Commercial Integrator and leading integrators, judged the winners in each of 62 categories based on creativity, innovation, incorporated equipment, ease of installation or implementation, and business benefits. In the category of “Matrix Switchers,” they chose Atlona’s AT-PRO2HD1616M-SR HDBaseT 16x16 HDMI matrix switcher.

    The Atlona AT-PRO2HD1616M-SR is a true 16x16 high-speed HDMI matrix switcher, featuring 16 HDMI 1.4 inputs and 16 independently switchable twisted pair outputs to feed 16 separate receiver modules (included). The unit has the ability to equalize, amplify, and reclock the signal to ensure HDMI-accurate signal transmission through long cables without quality loss. Featuring HDBaseT technology, the switcher extends HDMI sources up to 330 feet at 4Kx2K resolution over a single Cat 5/6/7 cable, in addition to providing analog two-channel stereo, bidirectional RS-232, and zone-specific bidirectional IR pass-through up to 60 KHz. In addition, the unit provides support for Deep Color, HDCP, and full 3D, while preserving 7.1-channel digital audio, including DTS-HD and Dolby® TrueHD.

    The first-annual AV Technology End-User Awards recognize innovations that specifically benefit end users, technology managers, and facility directors in all commercial sectors. A panel of esteemed judges selected the winners based on ease of use, reliability, overall network impact, and return on investment. In the category of “Best Interactive & Remote Learning System,” Atlona was a winner for the deployment of its AT-LINE-PRO2 switcher/scaler and AT-HD4-V40SRS HDMI extender at the UCSD Arts Library. According to the judges, the UCSD installation was chosen because the “project and product application truly defines what an educational, interactive learning facility should look like and how it should operate.”

    The UCSD Arts Library is utilizing Atlona’s AT-LINE-PRO2 switcher/scaler and AT-HD4-V40SRS HDMI extender for HD delivery of legacy SD and new HD sources to 32 new viewing stations. Media played out from VHS, DVD, and Blu-ray devices is switched and scaled transparently to provide the highest possible quality HD (1080p) output. The Atlona AT-LINE-PRO2 accepts composite, component, and HDMI sources, scaling and feeding the signal to the Atlona AT-HD4-V40SRS with remote control. The AT-HD4-V40SRS sender/receiver pair delivers the HDMI signal up to 120 feet over Cat6 cable to the viewing station without compromising image quality or video continuity. Students simply sit at a viewing station, initiate playout via the remote control unit, plug in their headphones, and watch assigned video. 


    Our current PR Climate

    I am constantly amazed with the dark side of PR and what it can do. I think it happens on a micro level constantly. Like when a sales person says “Oh our competitors’ products actually have much higher return rates” without really knowing. Recently this has been revealed on the large scale with Facebook’s secret campaign to demonize Google and it’s intentions. I think of the more direct publicity campaigns that have been successful and how they would work out today such as Pepsi’s initial attempt to compete directly with Coca Cola. Pepsi introduced its Pepsi Challenge in ‘75 to directly discredit Coke as America’s preferred cola with a message that “in a blind taste test more people preferred Pepsi”. I believe the size of the market has a lot to do with why campaigns like this would not have nearly as much of an effect as it did for Pepsi. For instance, if Facebook were to issue some sort of statement that they were preferred to Google in a blind user interface test, the market for social media would show little to no change beyond the usual tick due to non-relevant causes. In a much smaller or niche market the effect could have a much greater effect on public opinion and sway a much more substantial market share to switch.  The Facebook/Google debacle seems prankish and so ill advised on that market level when so many other options would have yielded a much higher conversion rate to Facebook’s email concept.  I believe that this same campaign would have a much more effective result applied to a niche market such as AV connectivity.  I wonder how many MARCOM managers, and PR agencies that serve the vast plethora of closed market systems were paying attention this week as the news broke about FB clandestine campaign. How many seeds were planted? Is this going to be the first we see of a more cut throat competitive business climate?

     ~Christopher Bundy


    Atlona’s latest KVM innovation, 4 computer and 2 computer HDMI Switchers

    Atlona's 4x1 HDMI KVM Switch

    The Atlona HDKVM-V21 and HDKVM-V41 are keyboard, HDMI video, and mouse switchers designed to allow user to have 4 computers and one display, while utilizing the same keyboard and mouse across all of the computers. The switch between computers may easily be done though either push-buttons on the front panel of the switch, or though Hot Key selection on a keyboard.

    It’s perfect for most of the jobs that involve graphics design, video editing, programming, and accounting. They very often require 2 or more computers; however usually it is impossible to use more than one monitor and multiple keyboards or mice. The HDKVM solution is perfect solution for such an application.

    Quality Assurance Engineers that test systems on different platforms such as Windows, Mac OS, Linux or any other, will definitely require multiple computers at their stations. The HDKVM is a great solution which will allow user to quickly switch between operating systems where still using one keyboard, mouse and display.